The title is a play on this amazing scene from the Fifth Element.

Hope everyone is doing safe and recovering from the lack of social media for a few hours yesterday. We’ll talk about that (d’oh) in a bit. Until then, here’s a lateral thinking puzzle that I hate:

Brian wins the race, but he didn’t get the winner’s trophy. Why?

Hint: there was a similar exercise a few newsletters ago. 

One possible answer, as usual, at the end.

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A day without the internet

Yesterday was kind of surreal for me.

The whole internet outage (for me, almost everything was down on my phone, including email and other social media) thing happened at the worst time possible - during real time tinkering on some campaigns in a different timezone.

If you’re curious about what happened, this is a good overview.

Funny enough, I was speaking on a radio show (Upgrade 100 on Radio Guerrilla, for y’all Romanian speakers, they have a cool tech newsletter that you can subscribe to here) and we were joking that if this is a zombie apocalypse, we’re in the perfect place.

That got me thinking.

This time it was just Facebook services, but what would a day without the internet look for you? I don’t mean an off day, but a productive day.

I can’t remember my last (productive) day without any internet usage.

What would you do? Would you write? Would you read? What skill would you hone or use in order to get work done? 

I might try an experiment with no internet for 8 hours once every few weeks.

This could be used for self reflection, where I get to just put everything into perspective or I could use this time to catch up on a lot of writing that I plan to do.

Might even use it to get a few of these emails done in advance.

Answer: Brian is a horse.